Legal

Terms of Service

Last updated: 21 March 2026

1. Acceptance of terms

By creating an account or using Clariva, you agree to these Terms of Service. If you do not agree, do not use the service.

2. The service

Clariva provides an AI-powered analytics assistant that connects to your marketing data sources and answers questions about them. The service is provided "as is" and we make no guarantee of 100% uptime or accuracy of AI-generated answers.

AI-generated insights are for informational purposes only and should not be the sole basis for major business decisions.

3. Account responsibilities

You are responsible for:

  • Maintaining the security of your account credentials
  • All activity that occurs under your account
  • Ensuring you have the right to connect the data sources you authorise
  • Complying with the terms of any third-party services you connect (Google, Meta, etc.)

4. Acceptable use

You may not use Clariva to:

  • Access data you do not have permission to access
  • Attempt to reverse engineer, scrape, or abuse the API
  • Resell or sublicense the service without our written consent
  • Violate any applicable law or regulation
  • Engage in any activity that disrupts or interferes with the service

5. Billing and payments

Paid plans are billed monthly or annually in advance. All prices are in GBP and exclude VAT where applicable. We use Stripe for payment processing.

Refund policy: You may cancel within 14 days of subscribing to a paid plan for a full refund. After 14 days, you can cancel at any time but no refunds are issued for the current billing period.

We reserve the right to change pricing with 30 days notice by email.

6. Data and privacy

Your use of data within Clariva is governed by our Privacy Policy. You retain ownership of all your data. You grant us a limited licence to process your data solely to provide the service.

7. Intellectual property

The Clariva software, brand, and all content we produce is our intellectual property. You may not copy, modify, or distribute any part of Clariva without our consent. AI-generated answers produced by the service based on your data are yours to use.

8. Limitation of liability

To the maximum extent permitted by law, Clariva is not liable for any indirect, incidental, or consequential damages arising from your use of the service. Our total liability shall not exceed the amount you paid us in the 12 months preceding the claim.

9. Termination

You may terminate your account at any time from your account settings. We may terminate or suspend your account if you breach these terms, with or without notice depending on severity.

10. Governing law

These terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

11. Contact

For legal queries: legal@clariva.app